Psychogeograohy and Urban Space.

Close to me there is a shopping complex that is half indoors and half outdoors. The roof on the indoor section is retractable so when its sunny outside, the glass roof seperates and the mall becomes an outdoor shopping plaza. There is a section of the mall that is always outdoors, faeturing two large fountains in a round gathering zone. On the outside perimeters high end store fronts are available. Tiffany's, Louis Vuitton, Nordstrom, Lululemon, etc. have set up residency in this area. If you go into the indoor mall section there is a glass sky bridge that takes you over a main city road and over to another section of shopping. There you'll find more reasonably priced stores; Gap, Sephora, Forever 21, etc. I live in a part of the USA where we experience all 4 seasons. Cold and snowy winters, wet springs, hot and dry summers, crisp and cool autumns. I find it interesting that the high end locations are all located in the section that doesn't have any climate contolled enviornment. Another thing to note is that the high end section has more underground parking and escalators. Whereas the "regular" shopping is closer to public transit and father from the designated parking areas

Marketing

When I started this week I was thinking that marketing was pretty straight forward. That marketing really was just putting up advertisements that you created in order to make a product appealing to a targeted group. The definition I wrote down for the first activity this week was; The strategy of selling a product or experience. I now realize that there is so much more to marketing. Marketing can be very simple or very complex. Everything we do can be used as an example of advertising.

Zoom

With zoom becoming more widely used in the last few years, they've implemented several features in their platform that are improving the ways business can be done remotely. I'm not an expert on Zoom, but I've used it enough to recognize a few highlights of the tool. 1) The abitily to screenshare with those on the call 2) The variety of backgrounds you can chose from. This helped a lot in 2020 when people were working from home. 3) The ability to add several people to a single call. 4) being able to mute yourself or turn off the camera

Lululemon

As a woman in the fitness industry I decided to pick Lululemon as my favorite retailer. I like how user friendly the site is rto navigate. The clothing is easy to find through the different categorical menus. I like that they have a large selection of product and sizes available, whereas in the store they generally have a smaller selection and fewer sizes. One feature of the website that I really like is the ability to purchase online and pickup in the store. Online you're also able to browse through invintory in different stores. Another feature that the website has is that you can search using differnt filters; color, size, workout type, etc.